The ARS Wealth Advisors Team
Our team is our most valuable asset – so at ARS, we choose our colleagues with care. Here, you’ll find people with the depth of expertise in financial services that you expect from a top-rated investment firm … as well as well-rounded personal and professional experiences that give us a unique perspective when crafting strategies tailored to your individual goals.
Click to learn more about our team!
Anthony A. Anderson, MBA | Managing Partner, CEO
Tony joined ARS in 2004 and took over as CEO in 2005. During his tenure as CEO, ARS has grown its assets under management from ~$50 million (in 2005) to over $600 million (in 2019). As Managing Partner & CEO, Tony oversees both the investment advisory and the client services teams – ensuring every individual client experiences the accessibility and expertise they’ve come to expect from ARS. Tony has more than 24 years of experience managing accounts for individuals, families, and corporations. Prior to joining ARS in 2004, he served as Senior Portfolio Manager at SouthTrust Asset Management, where he was responsible for the management of more than $300 million of trust assets.
Tony holds a FINRA Series 65 Registered Investment Advisor Representative license. He earned his Masters of Business Administration degree from Crummer Graduate School at Rollins College, and holds a Bachelor in Business Administration from Samford University.
Tony is a native Floridian and grew up in the Orlando area. He’s been married for over 20 years to his wife Amanda, and they have two children. He spends his weekends outdoors, boating, fishing, attending concerts and enjoying all that St. Pete has to offer. He is also active in his church, serving on the Board of Directors and as an elder.
Michael W. Murray, CFA | Partner & COO
Mike has over 20 years of investment management experience. Prior to joining ARS, he was the Chief Investment Officer at Doyle Wealth Management, overseeing more than $550 million in assets. Before joining Doyle Wealth Management, he worked for several large investment firms and a long short equity hedge fund.
Mike earned his Bachelor of Science degree from the University of South Carolina and his Master of Business Administration from Johns Hopkins University. He received the Charter Financial Analyst designation in 2006 and is a member of the CFA Institute and the Financial Analyst Society of Tampa Bay.
Mike and his wife Katie have been married for over 14 years and have three children. Outside of work he enjoys spending time with his family, going to the beach, golfing, and helping out with the kids’ activities.
Andrew J. Swenson | Partner & CCO
Drew has more than 25 years of experience in financial markets. Prior to joining ARS in 2008, he spent five years at Matador Capital, a hedge fund with 13 consecutive years of positive returns for its partners and over $800 million under management. Before joining Matador, he managed several investment portfolios for Bankers Insurance Group, a St. Petersburg-based property and casualty insurance holding company.
Drew has degrees in Business Administration and Economics from Southern Methodist University, and he holds a FINRA Series 65 Registered Investment Advisor Representative license.
Drew and his wife Elizabeth have been married for more than 20 years and have four children. They spend their free time outdoors, and particularly enjoy vacations in the mountains.
Compliance Officer
Lois A. Conger | Operations Manager & Compliance Officer
As Operations Manager and Compliance Officer, Lois oversees the activities of the operations team and provides support in the review, updating and maintenance of the Firm’s compliance policies and procedures.
Lois has been in the financial services industry since 2001. Prior to joining ARS, She worked as a Registered Representative and Licensed Insurance Agent for Aegon Financial Group in Client Relationship Management. She also spent more than a decade in the employment placement services industry. Lois attended Franklin University in Columbus, Ohio, and Brookhaven College in Dallas, Texas.
Lois and her husband Rod have been married for over 20 years and have two daughters. She spends a great deal of her spare time volunteering for the Seminole High School Drama Department and was presented with the Outstanding Volunteer Award by Pinellas County Schools. She also supports Pace Center for Girls, and CASA (Community Action Stops Abuse) .
Sarah Fenech | Operations Specialist
Sarah graduated from the University of South Florida with a Bachelor of Arts degree in Sociology. Sarah worked full-time as a Christian Preschool teacher while earning her degree. After graduating she entered the financial services industry as a relationship banker where she was involved in building community connections.
Sarah’s a native Floridian but was raised in West Chester, Ohio, before ultimately returning to the sunshine state. Sarah enjoys boating, beaching & biking in her free time. She also enjoys spending quality time with her friends and family, and cooking for her loved ones.
Operations Specialist
Katie Frank | Office Manager & Operations Specialist
As the Office Manager of ARS, Katie assists our CEO with general office and HR functions, as well as, the operations of the tax and accounting department. Katie also provides support to the operations team. She has over a decade of experience working in the accounting industry and in client services.
Prior to joining ARS, Katie managed the office of a large CPA firm in the St. Pete area for 12 years. Katie is a proud Florida native having grown up in Fort Lauderdale and has called St. Petersburg home for the last 13 years.
Katie and her husband, Mike, have been married for over 10 years and have two young children. She loves being a mom and devoting her time to her family.
Operations Specialist
Anil Garcia | Office Manager & Operations Specialist
Anil worked in the insurance industry for 15 years before joining Holloway Wealth Management in March 2021; in 2022, Anil joined ARS Wealth as part of the merger between Holloway and ARS. Anil holds a Bachelor of Arts in Psychology from Saint Leo University.
Client Development
Richard J. Heiman | Senior Vice President- Client Development
Rich has more than 25 years of experience in the financial industry. Prior to joining the ARS team, he was the Executive Vice President at Doyle Wealth Management, overseeing more than $250 million in assets. As a key point of contact for these clients, Rich provided full financial planning for income strategies, wealth management and retirement services. Before joining Doyle Wealth Management, Rich worked in client advisory and management roles at Raymond James and Fidelity Investments.
Rich earned his Bachelor of Business degree from the University of South Florida.
Rich and his wife Mary have been married since 2012. Outside of work they enjoy spending time with their families and traveling.
Chris Hill, CFP®, MBA | Wealth Advisor
Chris is a CERTIFIED FINANCIAL PLANNER™ professional and holds a FINRA Series 65 – Investment Advisor Representative license. As a CFP® professional, Chris has extensive training in financial planning, estate planning, insurance, investments, taxes, employee benefits and retirement planning. He earned his Master of Business Administration and B.S. in Mathematics from the University of West Florida in Pensacola, Florida.
Chris is a Florida native and married his wife Caleigh in 2021. When he is not in the office, Chris enjoys playing and watching sports, boating, playing with his dog Blue, and spending quality time with friends and family.
CFP Board owns the marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the U.S.
Carrie Holloway, CFP® | Senior Wealth Advisor
Carrie graduated from Washington and Lee University with a Bachelor’s Degree in Journalism and Economics. Carrie is also a Certified Financial Planner® and holds the Series 65 securities license.
Sam N. Holloway, Jr. | Senior Wealth Advisor
Sam Holloway has been in the financial business for over 25 years. Sam founded Holloway Wealth Management in 2005 and served as the firm’s President before joining ARS Wealth in 2022. Sam previously held positions with Northwestern Mutual Life, First Union National Bank (now Wells Fargo), and Holloway Financial Services.
Sam is a graduate of the University of Alabama with a Bachelor of Science in Commerce and Business Administration.
Melissa Julson | Office Coordinator
Cooper King | Tax Accountant
As a Tax Accountant, Cooper provides support for the Tax & Accounting department. He provides tax preparation, year-round tax planning advice, bookkeeping for clients, along with support to assist in goal-achievement. Cooper earned his Bachelor’s Degree in Accounting and Finance from Florida State University, while employed as a staff accountant for a local CPA firm. Cooper is currently working towards his goal of becoming a Certified Public Accountant as well as a Certified Financial Planner®.
Cooper is a native Floridian and grew up in South Florida. Outside of work, he enjoys spending time fishing, playing golf, snowboarding, and spending quality time with family and friends.
Lance Lehman, MBA, CFP®, CIMA®, CPWA® | Senior Wealth Advisor
With over 20 years in wealth management, Lance has extensive experience working with high-net-worth clients in a wide range of investment environments. Prior to joining ARS as the Senior Wealth Advisor, Lance counseled and trained financial advisors in the design and delivery of advice to clients as a Content Analyst. He was also entrusted to host hundreds of client events throughout the country—representing billions in assets—and managed over $300 million in assets as an Investment Counselor for Fisher Investments. Lance also advised clients on their investments goals as a Premier Wealth Manager at HSBC and as a Financial Planner at MetLife.
Lance earned his Bachelor of Arts degree in Psychology and Criminal Justice Studies and his Master of Business Administration from Alfred University. He obtained the CERTIFIED FINANCIAL PLANNERTM certification, and both the Certified Investment Management Analyst® and Certified Private Wealth Advisor® designations administered by the Investments & Wealth Institute® taught in conjunction with The Wharton School, University of Pennsylvania, and The University of Chicago Booth School of Business, respectively.
Born and raised in northcentral Pennsylvania, Lance and his wife Andrea married in 2007, and lived in the Pacific Northwest for over a dozen years prior to making Tampa, FL their home with their English bulldogs. Outside of work, he enjoys restoration projects, World War II history, travel, and spending time with family and friends.
Jessica Marshall | Wealth Advisor
Jessica graduated Summa Cum Laude from the University of North Florida with a Bachelor of Arts in Psychology and a Bachelor of Arts in Sociology. She holds her Series 65 securities license.
Tammy Masse | Operations Specialist
Tammy joined the ARS team in 2013 as an Operations Specialist. She has more than two decades experience in the banking industry, working as a Training Specialist, Customer Service Manager and Back Office Supervisor prior to joining ARS.
While in college in Schenectady County, New York, Tammy had the opportunity to work for the New York State Assembly and won a “Best in Class” award. We completely agree. Tammy is dependable, resourceful and a valued part of our client service team.
Tammy was born and raised in upstate New York, but now is happy to call Tampa Bay her home. Tammy has been married to her husband Jody for over ten years and has one daughter. Outside of work, she enjoys spending time with her family and dog, Gemma.
Saul Mendoza | VP Client Development
Saul has over 20 years of experience in the financial services industry. Saul started his career as a financial advisor with Valic, and then transitioned to the asset management world. He worked with Oppenheimer Funds for 6 years where he ended his tenure as a Regional Sales Manager covering subaccounts with annuity companies in the Southeast. He then joined Vanguard as a Sales Executive working with financial advisors throughout Florida for 14 years. As a point of contact for Vanguard, Saul worked with Financial Advisors in areas such as Portfolio Construction, ETFs, Retirement Plans, Mutual Funds, Index construction, alternatives, and Direct indexing.
Saul earned two bachelor’s degrees from the University of Northern Colorado. One in Sociology and the other in Business administration with an emphasis in finance. He also has an MBA from the Kellogg School of Business through Northwestern University and has his CIMA (Certified Investment Management Analyst) certification.
Born and raised in Colorado, Saul and his wife Yasmina now call the Tampa area home but have had the pleasure of also spending time in Philadelphia and Madrid. Saul loves to spend time with his three boys who are active with school and sports. He is also involved with Grace Family Church where he led the men’s group, and Indian Rocks Beach Baptist, where he founded the Iron Knights, a travel baseball ministry.
Director of Tax
Brett A. Mosley, CPA, CFP®, PFS| VP, Wealth Advisor & Director of Tax
As Vice President of Tax & Accounting, Brett oversees the tax team – ensuring compliance and accuracy that is to be expected from ARS. He has extensive training and knowledge in business, individual, trust & estate, and not-for-profit tax return preparation as well as business consulting. He provides tax preparation, year-round tax planning advice, support to assist business owners in goal-achievement, and consulting services. Additionally, Brett provides advisory support to the portfolio managers in the preparation and delivery of advice to clients and prospects. Brett earned his Bachelors of Accounting from Florida State University, where he also completed the CPA required coursework. He is a licensed Certified Public Accountant and is a member of the American Institute of CPAs (AICPA) and Florida Institute of CPAs (FICPA), where he was a graduate of the inaugural Emerging Leaders Program. Additionally, Brett holds his Certified Financial Planning® and Personal Financial Specialist designations as well as a FINRA Series 65 Registered Investment Advisor Representative license. As a Certified Financial Planning® professional, Brett has extensive training in financial planning, estate planning, insurance, investments, taxes, employee benefits and retirement planning.
Brett is a fifth generation Floridian, spending a large part of his life in the Florida Keys. He enjoys fishing, freediving, going on the boat, cooking, and being outdoors. He and his wife, Chelsea, are active volunteers with Pet Pal Animal Shelter and stay involved with other great charities in the community. They are the proud parents of one adopted dog, Mullet. Brett believes that every client has their own unique story and enjoys forming connections with each one of them.
Jamie Mason, CFP® | Wealth Advisor
Jamie earned her Bachelor of Science in Finance degree from the University of South Florida. Afterwards, she obtained her Series 65 Registered Investment Advisor Representative license and CERTIFIED FINANCIAL PLANNER™ certification so she could more effectively assist clients with multiple areas of their financial picture. She also previously held the Series 7 and 63 securities licenses. Jamie embarked on this career path in 2011 with a genuine interest in being an advocate for her clients and giving them the personalized experience that they deserve. Prior to joining ARS, Jamie assisted Financial Advisors at the corporate headquarters of Raymond James Financial and held client service roles at three wealth management firms in the Tampa Bay area.
Jamie grew up in Seminole, Florida. She is a strong supporter of CASA, a Pinellas County-based organization that provides safety, empowerment, and prevention programs to help domestic violence survivors. In her free time, she loves to travel, both domestically and internationally, to learn about other cultures, traditions, foods, and languages. Closer to home, she enjoys attending sporting events and relaxing at the beach.
Kurt Ulrich, CFA | VP & Senior Wealth Advisor
With more than 30 years in the investment business, Kurt Ulrich has experience in a wide range of investment climates. He earned his CFA (Chartered Financial Analyst) designation in 1995, and is a long-standing member of the CFA Institute and CFA Tampa Bay (formerly Financial Analysts Society of Tampa Bay), where he spent several years as a member of the Board of Directors. Prior to joining ARS, Kurt spent a decade as a Portfolio Manager and member of the Investment Committee for Pritchard, Hubble & Herr Investment Management, where he helped to manage over $500 million in assets.
Kurt earned his Bachelor of Science degree from Auburn University. He and his wife Terri have been married since 1984 and have four children. They enjoy the outdoors, including fishing, hunting, and participating with the kids’ sports teams. Kurt is also active in his church and Bible studies.
Jonathan Visscher | Senior Wealth Advisor
Jon graduated from the University of Florida with a degree in Economics and History.